Rebecca Hessel Cohen’s LoveShackFancy, known for its pink, feminine style, celebrates a decade in business with a big move into the beauty industry. The brand has launched its fragrances in Sephora and LoveShackFancy stores, marking the start of an exciting new chapter. Their limited Anniversary Collection reintroduces iconic styles and original prints, reflecting the brand’s evolution.
While LoveShackFancy is famous for pink, Cohen’s own fashion journey started with black and evolved with motherhood. The Anniversary Collection adds sophistication with muted tones like black and dove grey.
Business-wise, LoveShackFancy has seen a 70% YoY sales increase, partly driven by a successful Gap collaboration. The brand’s social media presence plays a crucial role, fostering community engagement and direct communication with customers.
Rebecca Hessel Cohen’s growth as a founder and CEO has been remarkable, driven by the desire to inspire others. Her advice to aspiring entrepreneurs is to follow their dreams, trust their instincts, and stay true to their vision amidst the noise and opinions in the industry.
LoveShackFancy’s expansion into beauty and its commitment to its unique style continues to make waves in the fashion world, ensuring a bright future for this beloved brand.
