Your website should be safe and secure to encourage potential customers to visit it. A well-secured website establishes credibility and attracts organic customers, which will help boost sales, build customer loyalty, and increase profit. Continuous penetration of the Internet into every possible sector has resulted in an increase in the number of cybercrimes. In such a situation, how would you ensure the safety and reliability of your website?
It is a serious issue faced by web users who use different websites and apps for anything like booking a cab and consulting a doctor to shopping, airline booking, and making a payment. Hackers and fraudsters target users who are always online. You can safeguard your website by obtaining SSL certificates, which helps attract potential customers. Without an SSL certificate, you would lose them because the browsers want the users not to visit websites that are not safe.
The ever-increasing number of cybercrimes has made an SSL certificate essential and not optional to secure your website from hackers who may attempt to steal important information from your site. Hackers are up-to-date on the latest technologies, which they use to create malicious software and intercept a website. With it, they steal sensitive information entered into the computer systems and stored on servers.
An SSL certificate can protect your website from malware attacks. There are different types of SSL certificates like Standard, Premium, and Premium Plus categorized based on the encryption level they offer. If you want to safeguard personal blogs or websites, you can subscribe to the Standard Plan, whereas large business enterprises and SMEs can opt for the Premium or Premium Plus plan for the strongest data encryption. It prevents unauthorized people from hacking your sensitive data.
Reasons to buy a Suitable SSL Certificate
If you want to gain the loyalty of your clients, getting SSL certificate is essential. A website that assures the security of its consumers is not exposed. Here are some of the most convincing reasons to get an SSL certificate.
1. Aids data protection
The most significant function of SSL certification is to encode sensitive data and safeguard communication between web browsers and web servers. Installing a proper SSL certificate will safeguard all the information on your website. By encrypting all the important data, fraudsters and hackers have minimal possibility of breaching the protection and stealing the information.
Encryption of sensitive and personal information such as credit card or debit card numbers, mobile numbers, passwords, and usernames is encrypted will help eCommerce users to buy and sell products and services without any risk. With an unsafe eCommerce store, buyers will certainly not risk their protection by visiting it.
2. Ensures Customer Safety
Whether a website or an online store, safeguarding your consumers’ identities is essential to building trust. The padlock symbol on the left side of the URL space bar assures that any information you transmit will not end up in the wrong hands. Thus, it will save your company’s reputation.
3. Meets PCI DSS standards
If your website is not PCI DSS compliant, it cannot accept payments. In this circumstance, your online store cannot sell services or products to clients. Purchasing an SSL certification plan will assist you in meeting the PCI standard, which is one of the twelve requirements of the PCI card market.
4. Helps get a high search engine ranking
Your website address is converted from ‘HTTP’ to ‘HTTPS’ with a valid SSL certificate. Furthermore, Google has made improvements to its algorithm to favour SSL-certified websites. HTTPS-enabled websites rank high on search engines.
5. Assists in verifying your identity
By obtaining this certification, your website gains authenticity. Validating its authenticity is essential for a website to assure security. The Certificate Authority (CA) runs a validation process to confirm your identity after installing the security software. Trust indicators are used based on the SSL certification type to authenticate your company’s identity and integrity.
Conclusion
To conclude, any website should have SSL certificates to protect sensitive data. A leading hosting provider can assist you in obtaining the most appropriate certification.
