Industry analysts expect that Apple will significantly increase the prices of the upcoming iPhone 15 Pro and iPhone 15 Pro Max. The higher costs result from Apple’s inclusion of a titanium chassis and advanced periscope camera technology in the larger Pro Max model.
This price hike comes amidst a predicted softening in global smartphone demand in the latter half of 2023. Apple is estimated to have ordered between 80 to 90 million units of the iPhone 15 for this period, marking a decrease from the previous year when they ordered 90 to 100 million units for the iPhone 14 models. The order share is expected to be led by the iPhone 15 Pro Max, followed by the iPhone 15 Pro, iPhone 15, and iPhone 15 Plus.
Previously, forecasts suggested that the iPhone 15 Pro and iPhone 15 Pro Max could be at least $100 more expensive than their predecessors. The iPhone 14 Pro started at $999, and the iPhone 14 Pro Max at $1,099, potentially placing the starting price for the iPhone 15 Pro between $1,099 and $1,199, and the iPhone 15 Pro Max between $1,199 and $1,299.
Additionally, there are reports suggesting that Apple plans to increase the display sizes of both Pro models in the following year, from 6.1- and 6.7-inches to 6.3- and 6.9-inches.
Consumers and industry experts closely watch these developments as they anticipate Apple’s “Wonderlust” event on September 12th, where the company is expected to unveil the entire iPhone 15 lineup. As Apple adapts to changing market conditions, the pricing strategy for its flagship models continues to generate interest and speculation.