You want to change your phone, but you are clueless about the specs of the phone you want to purchase. So what is the first thing you do? Of course, Google it and get the details.
So, when your customers are looking for products or services similar to yours, they do the same. They Google possible solutions.
For instance, if someone cracks their phone screen and doesn’t know how or where to get it fixed, a simple Google search will land them with a list of repair shops in the area. They will go through some of the options on the first page, and decide which store they want to go to.
So if you have a repair business, you can get traffic from your online presence. But for that to happen, you want to rank on the first page of Google.
And to rank on the first page, you need to work on search engine optimization.
Importance of SEO
Four out of five people get information through a search engine like Google and Bing. So, if you do not have an online presence, you could be missing out on 80% of your leads.
So, to keep up in the market, SEO is vital for your business. It enhances the online visibility of your website, increases traffic and brings more customers.
SEO experts put great effort in doing SEO analysis and compiling a detailed report. It helps businesses to get potential leads and grow exponentially. Here are areas on which SEO experts perform tests and compile a report.
- Meta Description Test
- Meta Title Test
- Keywords Usage
- Keywords Test
- Headings Tags Test
- Robots.txt Test
- Sitemap Test
- Deprecated HTML Tags Test
- SEO Friendly URL Test
- Google Analytics Test
- Inline CSS Test, and more!
There are a few more techniques your business must adopt to improve its SEO ranking. Ultimately, it will help you get more repair devices that you can quickly check-in through your repair shop software.
Use Google My Business
Businesses investing in local search engine optimization are getting great benefits because most google searches are local.
After verifying your content, “Google My Business” is an excellent first-party tool that helps your business fulfill Google needs.
There is a verification process involved but once done, Google will give you a sidebar space in google’s local search. It makes your business look more authentic.
Firstly, you need to create and verify Google My Business page. Also, use Google Posts within your account and ask your customers to share their reviews. Furthermore, give a genuine response to reviews, specifying a location.
Google My Business will ask for the following essential business details.
- Company Website
- Company Logo
- Product/Service Categories and Labels
- Hours of Operation
- Customer Reviews
- Popular Times
- Store/Location Information
Working on internal linking will help you improve your SEO ranking. Internal links placed in the correct position will enable users to land on different pages of your website.
Following are some benefits of internal linking.
- It builds website hierarchy and information architecture.
- It supports website navigation
- It helps to distributes page authority and ranking power among pages
For instance, a customer wants to book an appointment for his/her mic replacement. They will use the appointment calendar on your website. But they forgot to check the price mentioned for that particular service.
Now they want to navigate back to the home page. In this case, if you have placed a link to the home page on every page of the website. So, it will be convenient for the customer to navigate your website.
To keep up with SEO trends, you must be aware of the latest advancements. You must know all new updates of google and search engine trends.
How to apply an effective internal linking strategy?
Following are some effective strategies for internal linking
- Construct good structure for your website so navigation is easy
- Add contextual links
- Identify your most important content
- Add navigational links
- Link hierarchical pages
- Add links to popular or recent posts
Make your website mobile user optimized
According to research, 9 out of 10 mobile phone users conduct searches on their mobile phones.
Some common searches by mobile users, which take them to your website are:
- Looking for reviews
- Looking for direction to your location
- Searching for contact information
So, try to make your website mobile-friendly. It helps your customers navigate through multiple pages without getting agitated. Following are four integral elements that a mobile-friendly template must have:
- Your page display must be responsive
- Your fonts must be readable
- Your text must be formatted
- Your media display must be optimized
On-page SEO optimization
On-page SEO optimization depends upon the quality of your content. Therefore, every time you write an article, optimize it through high-volume keywords in the header, URL, title, body and meta description.
Following are some important points to be taken into account while doing SEO optimization of your web page.
- Consider using short URLs
- Use your keyword in your URL
- Optimize your images
- Integrate external links
- Use internal links
- Keywords Using in your title tag
- Use keyword in H1, H2, or H3 tags
Now you are aware enough that SEO is a complex process. It involves different techniques and practices, but these practices are constantly evolving. Moreover, new technology comes and search engine algorithms change.
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But SEO helps businesses to achieve multiple goals. It increases brand awareness, enhances the authenticity of your business, brings more customers and enables you to grow.